How to find your Dream Customers
“Working on your Way” Strategy
Your Product and Services
Before finding your dream customers, you should list out your Excellent Product or Services.
Do you know why “shark tank” (A popular TV Series in India), Select entrepreneurs on the basis of the Products that relevant to the market and how their business models.
if you believe that your product is the best fit for the customers, you can follow these Methods to find your Dream customers.
PAID ADS
Instagram, Facebook, Google & Youtube
You’ll get results on any funnel
Publish Content to Build Fans and Followers is the main secret to Sell them at the End
But consistency is the Key
Big promotion
Drive lot of TRAFFIC
strategy to be set up by you only
What should be your Advertising Budget
May be your first ad is not efficient because people don’t know you, they are not familiar with your products and brands.
and might be the ads are more expensive and less results. sometimes it may be higher to acquire a lead and you’ll loose money. but with getting eye balls upfront, you’ll be successfully acquire the leads easily.
Who is your targeting customers
You will find 2 Kind of customers With your new products. One those who will first see your ads, engage with them, liked the post and share, but they don’t purchase. those are called Prospecting or cold audience.
because the ocean is big and you only have to pull out the fish those are worth to eat, so your prospecting should be very targeted.
one thing you have to remember is…may be one or two ad won’t work but your have to try with
- More ads
- Different Creatives
- More Hooks
- Choose different locations.
- Different ad budget
- and daily analysis
selecting audience on the basis of Interest, behavior and geographical location will give you better result in low ad budget.
you can see in the above image how to overlap or merging the audience of 3 segment and bring them into one part.
Retargeting (Warm)- Now you should try to show the add again to those who have most likely to enter into buying mood are called retargeting or warm audience. you can show them ad by different hooks, headlines, different stories.
Similar audience- When you’ll run google ads, you’ll find the “Similar audience” term to retargeting your audience to show the ads again, because they already have engaged with your products and services.
Lookalike audience-The above audience is named as Lookalike audience in Facebook and Instagram ads.
